My logo is coming together. I chose The Logo Loft to help with the creativity of my logo. Wired magazine helped me make my choice based on their reviews. With four different options from The Logo Loft and my husband's bit of creativity, I think I finally have something that represents what my company is all about. It shows a clean professional image with a bit of the kid in us that represents the fact that I am selling children's clothing. It's still being tweaked right now but should be done soon. It's amazing how important a logo is to the image and branding of a company.