Since my trip to South Africa this past spring, I haven't had time to talk about the Hooligans styles. Sadly, due to unforeseen issues, they were not able to meet with me while I was there. I hope the manufacturing issues they had got resolved. I love the African Adventure range and wanted to focus on one of the girls shirts that really stands out for me. I asked the designer what went into making this shirt as well as the line and she was kind enough to tell me.


At left is the Safari Girl Top, which I feel depicts the essence of Africa. As Hooligans designer, Adri tells me, "This entire range is based on an 'Adventure in Africa' so the little girl is looking up in wonder at the friendly giraffe on her exploring and adventurous trip. The way in which she is standing depicts restraint and respect, yet awe for the animal and the look in her face is saying that it is also an educational trip for her."

She also references their swingtickets (which are the tags that hang from the clothing) saying, "when you buy the clothes you can pretend you are in Africa and be any animal you want to be!"

I love it when designers let you in on a little bit about what inspires them. I truelly think the Hooligans line brings out the essence of Africa and brings it to the level of small children. I am proud to say that I carry their line and hope you enjoy them too.