Part 2 of How Hooligans Differentiates Themselves, Adri gives the following points:

1 - "Unique original designs" (Adri creates them herself)

2 - "Extra detail in the actual pattern, lots of top stitching detail to reinforce seams so they don't rip apart with frequent washing."

(I get a lot of comments from customers on the amount of creativity of the detail.)

3 - Extra detail in the print and embroidery. We pay quite a bit more to have these done locally, even though the East can duplicate at a lessor cost."

(I am glad they support their community and employ locally.)

4 - "Hand dyed garments such as the Lion Scrunch (pic at upper left) or the Dip Dye Dress is done locally in Durban. After the garment is sewed, the entire item is dipped in dye, heated for color fastness and returned to our factory for other embellishments. This is a rather lengthy process and quite costly due the manual nature of dipping and scrunching into a bundle. The scrunch dyed T is tied together with elastic bands before being dyed. It is the pressed before being printed."

(Wow! even I am learning more about their processes every day!)

5 - "The quality pigment used by our printers is sourced within South Africa. The secret to the color fastness of the prints is the amount of heat used to cure the prints and quality of the printing paste. We are satisfied they pass our stringent quality standards. We randomly inspect factories printing for us, and monitor fair labour practices and certificates or origin of raw materials used."

(This is why I am able to import under the AGOA guidelines.)

6 - "Quality control in manufacturing (sewing and finishing) is stringent. Careful attention is paid to secure seams and that embroidery appliqués don't come apart int he wash. Extra staff are placed before packing items to pull at seams and check for fabric flaws. Fabric slubs do occur with natural fibers but we check that there is no weakness in the weave."

Stay tuned for part 3 where Adri gives us a hint into the inspiration of the new Fall Safari line.