Part 3 of How Hooligans Differentiates Themselves, Adri gives us her insight behind some of the Safari Range outfits:

"With the Ellie Crawler, the flock of grass had to feel almost real and the Ellie had to be very happy and smug in it's environment. Just like the babies we like to dress in our clothing - happy, cuddled and well looked after."

"Aaah, here Chantel came up with this happy fellow. He is a dancing knobbly kneed Giraffe, clearly in love with life and very happy in Africa. The lime green suited the happy feel and the allover print compliments the happy vibe."

The Knobbly Knees Romper went fast and I need to reorder these.

"Girls living Africa? To me they would be enveloped in flowers and vibrancy. We pushed the envelope quite a bit in steering away from the typical Safari Dress concept we have always made and it has been a huge success."

"Cool layers of fabric in delicate embroidery. This was designed for the 'little lady' in making. Due to the layered effect, I felt a delicate embroidery with lots of swirls would carry through this feel."

And I must say both the Loving Africa Giraffe Dress (left) and the I Love Bloomer Dress Set (right) are hits for the girls.

Now the boys shirts, I can't keep stocked! For moms of boys, you have to check these out:

"These large stories have been a success in all ranges. By incorporating many African animals into one scene - allowing all to interact with each other, creates such a playful theme that all children find appealing. Again, bringing in the bright green, in almost a safari style (with fake lapels on the sleeves) gives little boys a true fun outdoor feeling of play."

"Again, incorporating an animal story into one big print - This time focusing on the actual name of the range - SAFARI. When thinking of safari, we think about 4x4's and animals and African landscapes. Here, we decided to use all three elements, and again bring in the animals having fun into this type of environment."

Adri has a talent of bringing the African way of life to us through her designs of fun animals for our children to enjoy. Thanks Adri!